Baby Powder: wholesale price
A typical US business buyer pays a median of $2.90 per unit at small order quantities, falling to $0.30 at volume, on a typical 20-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $2.90 |
| 1,000–4,999 units | $1.55 |
| 5,000–9,999 units | $1.20 |
| 10,000–24,999 units | $1.10 |
| 25,000–99,999 units | $1.03 |
| 100,000+ units | $0.30 |
What moves the price
For baby powder, the drivers are butter base, natural oils, fragrance-free, organic, jar size, whipped texture, oil-to-cream ratio, emollients — the same item can land at either end of the band depending on how those are specified.
Published US-facing wholesale listings show branded baby powder around $1.19/unit at case quantity and $2.90-$3.43/unit for smaller bulk programs, while trade directories and marketplace listings for custom or private-label baby powder cluster around about $1.10-$1.60/unit at 5,000-20,000+ piece MOQs. Price moves mainly with formula base (talc vs talc-free cornstarch), jar/bottle size, fragrance/skin-sensitive positioning, and whether the quote is branded resale versus custom-manufactured private label. The most realistic routes are US wholesalers/import resellers for small-to-mid orders and Alibaba/Made-in-China style OEM suppliers for 5,000+ units, with landed-equivalent pricing often lower at scale but more variable due to freight and packaging.
Paying more than the median?
If you reorder baby powder regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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