Brochure: wholesale price
A typical US business buyer pays a median of $0.145 per unit at small order quantities, falling to $0.041 at volume, on a typical 10-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $0.145 |
| 1,000–4,999 units | $0.073 |
| 5,000–9,999 units | $0.063 |
| 10,000–24,999 units | $0.058 |
| 25,000–99,999 units | $0.049 |
| 100,000+ units | $0.041 |
What moves the price
For brochure, the drivers are burnout residue, material, print resolution, green strength, compatibility with investment casting, page count, binding, carbon copy — the same item can land at either end of the band depending on how those are specified.
Published trade pricing shows brochure unit costs falling sharply with quantity: Fotorecord reports $0.78 at 500+ for a simple 11 x 25.5 uncoated double-sided brochure, while Elite Color Printing shows 5,000 to 25,000-unit runs spanning roughly $0.05 to $0.18 per piece depending on size and finish. Alibaba listings for custom brochure printing also show supplier quotes around $0.06 to $0.60 per unit at 500 to 1,000+ pieces, with faster turnaround commonly in the 7 to 18 day range. The biggest cost drivers are size/page count, paper stock, color coverage, coatings, and whether the job is digitally printed versus offset; realistic routes are US trade printers for mid-volume orders and import/landed-equivalent suppliers for the lowest large-run pricing.
Paying more than the median?
If you reorder brochure regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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