Cereal Bar: wholesale price
A typical US business buyer pays a median of $2.20 per unit at small order quantities, falling to $0.72 at volume, on a typical 45-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $2.20 |
| 1,000–4,999 units | $1.80 |
| 5,000–9,999 units | $1.35 |
| 10,000–24,999 units | $1.10 |
| 25,000–99,999 units | $0.90 |
| 100,000+ units | $0.72 |
What moves the price
For cereal bar, the drivers are flour base, sugar level, allergen-free formulation, shelf life, custom label/printing, bar weight, binder formula, inclusions — the same item can land at either end of the band depending on how those are specified.
Quoted wholesale routes show branded bars around about $1.40-$1.90 per bar at casepack/resale levels, while private-label cereal-bar listings and trade benchmarks drop below $1.00 only at very high MOQs. The biggest cost drivers are bar weight, inclusion mix (nuts/chocolate/protein), sweetness/potency load, and whether the wrapper is standard flow-wrap or custom printed; imported landed-equivalent pricing can undercut domestic co-packers but usually requires larger MOQs and longer transit. Realistic supplier paths are US co-packers/private-label manufacturers for 500-25k units and import/trade marketplaces for 25k+ units.
Paying more than the median?
If you reorder cereal bar regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.