Price guide · Events Hospitality
Direct Mailer: wholesale price
A typical US business buyer pays a median of $0.92 per unit at small order quantities, falling to $0.45 at volume, on a typical 10-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $0.92 |
| 1,000–4,999 units | $0.82 |
| 5,000–9,999 units | $0.70 |
| 10,000–24,999 units | $0.61 |
| 25,000–99,999 units | $0.54 |
| 100,000+ units | $0.45 |
What moves the price
For direct mailer, the drivers are tracking compatibility, tamper evidence, paper weight, window, custom print, printed sides, piece size, paper stock — the same item can land at either end of the band depending on how those are specified.
For a mid-range custom direct mailer, the biggest cost drivers are format and postage class, with print stock/finish and whether fulfillment includes list work, addressing, inserting, and presort mail prep. Real supplier-facing pricing is usually published as all-in per-piece ranges for postcards, self-mailers, and letter packages rather than as pure print-only wholesale quotes, so landed-equivalent B2B mailer pricing is most realistic from direct-mail service providers and mail houses. Smaller quantities are dominated by setup and postage, while higher quantities see print and mailing labor spread out, which is why per-unit pricing declines with volume.
Paying more than the median?
If you reorder direct mailer regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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