Price guide · Toys Games

Doll: wholesale price

A typical US business buyer pays a median of $2.49 per unit at small order quantities, falling to $0.87 at volume, on a typical 30-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.

Median price by order quantity

Order sizeMedian /unit
500–999 units$2.49
1,000–4,999 units$1.95
5,000–9,999 units$1.80
10,000–24,999 units$1.26
25,000–99,999 units$0.99
100,000+ units$0.87

What moves the price

For doll, the drivers are series count, box assortment ratio, material, packaging print, minimum order quantity, control range, battery type, scale — the same item can land at either end of the band depending on how those are specified.

Real supplier quotes cluster by doll type and spec: basic wholesale dolls on marketplace/manufacturer listings commonly fall around $1.88–$3.59 at 100+ pieces, while broader wholesaler listings show about $0.99–$2.66 at scale and some US-facing distributors list individual fashion dolls from roughly $2.29–$9.99 depending on assortment and pack size. Price moves most with height/material quality, licensed character/IP, articulation, packaging, and whether the item is a simple play doll versus a more detailed fashion or collector doll; custom-printed or fully spec’d OEM dolls generally sit toward the top of each band. The most realistic routes are direct China OEM/ODM suppliers, Alibaba/Global Sources/Made-in-China sourcing channels, and US wholesalers for smaller bulk programs; landed-equivalent import quotes on marketplace listings often understate freight and duty versus true delivered cost.

Also known as: baby doll, collector doll, fashion doll, play doll.

Paying more than the median?

If you reorder doll regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.

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