Paper Towel: wholesale price
A typical US business buyer pays a median of $0.34 per unit at small order quantities, falling to $0.13 at volume, on a typical 30-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $0.34 |
| 1,000–4,999 units | $0.28 |
| 5,000–9,999 units | $0.23 |
| 10,000–24,999 units | $0.19 |
| 25,000–99,999 units | $0.16 |
| 100,000+ units | $0.13 |
What moves the price
For paper towel, the drivers are alloy, temper, thickness, width, length, surface condition, pack count, bag material — the same item can land at either end of the band depending on how those are specified.
Published US wholesale pricing for guest towels is usually sold by the case, with examples ranging from about $0.15 to $0.34 per towel on retail/wholesale sites for standard guest-towel formats. For true custom-printed OEM runs, the biggest cost drivers are basis weight, ply count, sheet dimensions, embossing/texture, print coverage, and whether the towel is linen-like or plain tissue. The most realistic routes are jan/san distributors, hospitality wholesalers, and importers quoting case-pack or factory-direct landed pricing; custom print minimums are often higher than standard-stock pricing and usually improve materially at 25k+ units.
Paying more than the median?
If you reorder paper towel regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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