Placard: wholesale price
A typical US business buyer pays a median of $7.50 per unit at small order quantities, falling to $0.60 at volume, on a typical 14-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $7.50 |
| 1,000–4,999 units | $5.00 |
| 5,000–9,999 units | $2.50 |
| 10,000–24,999 units | $1.50 |
| 25,000–99,999 units | $1.00 |
| 100,000+ units | $0.60 |
What moves the price
For placard, the drivers are material, adhesive type, finish, print color count, die cut shape, weather resistance, substrate, slip rating — the same item can land at either end of the band depending on how those are specified.
Published retail/wholesale-facing placard and decal listings show custom placard-like items at roughly $21.50 to $33.50 each in small quantities, while bulk sticker/decal suppliers quote about $0.06 to $0.09 each at 10,000+ units, indicating a steep scale effect from setup and print method. The biggest price drivers are substrate and durability spec (vinyl, reflective, rigid plastic, weatherproofing), adhesive system, die-cut complexity, and print/color count; higher-volume routes are most realistic through trade printers, import brokers, or safety-sign manufacturers rather than retail auto-parts channels. Lead time is typically around 2–4 weeks for custom trade runs, but can vary materially with material certification, die tooling, and finishing complexity.
Paying more than the median?
If you reorder placard regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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