Price guide · Sporting Outdoor
Binocular: wholesale price
A typical US business buyer pays a median of $71.00 per unit at small order quantities, falling to $53.00 at volume, on a typical 30-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $71.00 |
| 1,000–4,999 units | $68.00 |
| 5,000–9,999 units | $64.50 |
| 10,000–24,999 units | $61.00 |
| 25,000–99,999 units | $57.00 |
| 100,000+ units | $53.00 |
What moves the price
For binocular, the drivers are sensor type, water resistance, display type, battery life, strap or clip style, bluetooth or ANT+ connectivity, countdown interval, display format — the same item can land at either end of the band depending on how those are specified.
Real quoted pricing for custom binoculars is sparse, but a Made-in-China listing shows $68 at 500-999 units, $65 at 1,000-4,999, and $62 at 5,000+ for a custom 10x50 tactical model, which anchors the upper-mid market for this category. Retailer-facing wholesale catalogs also show much lower non-custom promo and toy-like binocular prices, confirming that optics quality, housing construction, and customization drive most of the spread rather than quantity alone. For realistic sourcing, US-facing trade distributors and import marketplaces are the most practical routes at these volumes; lower prices usually imply simpler optics, weaker waterproofing, or non-branded standard stock rather than true custom-manufactured product.
Paying more than the median?
If you reorder binocular regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.