Price guide · Coffee Tea

Counter Display Tray: wholesale price

A typical US business buyer pays a median of $1.50 per unit at small order quantities, falling to $0.32 at volume, on a typical 30-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.

Median price by order quantity

Order sizeMedian /unit
500–999 units$1.50
1,000–4,999 units$1.00
5,000–9,999 units$0.75
10,000–24,999 units$0.55
25,000–99,999 units$0.40
100,000+ units$0.32

What moves the price

For counter display tray, the drivers are board grade, print finish, load capacity, die-cut structure, assembly style, cavity size, food contact grade, stackability — the same item can land at either end of the band depending on how those are specified.

Published wholesale pricing for custom counter-display packaging is sparse, but several packaging suppliers quote clear tiered rates: Citi Packaging lists custom counter-display boxes at $0.40 for 500–4,999 pieces, $0.29 for 5,000–9,999, and $0.19 for 10,000+. Made-in-China listings for cardboard counter display stands show FOB ranges as low as $0.50–$3.00 per piece at 200-piece MOQ, while broader custom counter-display searches show much higher per-unit figures for more complex or larger display formats. The biggest price drivers are board grade, print coverage/finish, structural complexity, and whether the tray is flat-packed or pre-assembled; US-facing trade routes are usually custom packaging converters or offshore OEMs with landed pricing, rather than catalog tray suppliers.

Also known as: display shipper, point of sale tray, retail display tray, shelf tray.

Paying more than the median?

If you reorder counter display tray regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.

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