Self Mailer: wholesale price
A typical US business buyer pays a median of $0.36 per unit at small order quantities, falling to $0.085 at volume, on a typical 21-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $0.36 |
| 1,000–4,999 units | $0.21 |
| 5,000–9,999 units | $0.15 |
| 10,000–24,999 units | $0.135 |
| 25,000–99,999 units | $0.105 |
| 100,000+ units | $0.085 |
What moves the price
For self mailer, the drivers are size, paper stock, coating, full color printing, variable data personalization, mailing quantity, surface resistivity, layer construction — the same item can land at either end of the band depending on how those are specified.
Wholesale custom poly-mailer pricing is driven mainly by print coverage, film thickness, size, and whether the run is stock or fully custom; one supplier-facing guide pegs 500-unit pilot runs around $0.28-$0.45, 3,000-5,000 units around $0.18-$0.24, and 10,000-20,000 units around $0.11-$0.16 per piece. Real supplier listings also show case-pack pricing for printed mailers and bulk wholesale mailers, with prices falling materially at higher case counts, which supports the lower end of the ladder for larger runs. For realistic supplier routes, the best fit is direct import/custom packaging vendors or trade print brokers; fully mailed/direct-mail providers usually quote higher all-in per-piece costs because postage and personalization are bundled separately.
Paying more than the median?
If you reorder self mailer regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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