Price guide · Sporting Outdoor
Target: wholesale price
A typical US business buyer pays a median of $0.35 per unit at small order quantities, falling to $0.09 at volume, on a typical 21-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $0.35 |
| 1,000–4,999 units | $0.26 |
| 5,000–9,999 units | $0.20 |
| 10,000–24,999 units | $0.16 |
| 25,000–99,999 units | $0.12 |
| 100,000+ units | $0.09 |
What moves the price
For target, the drivers are kit contents, case type, material, caliber compatibility, capacity, caliber fit, stackability, lockability — the same item can land at either end of the band depending on how those are specified.
Published bulk target pricing from real suppliers is usually quoted per case or per 250/500-sheet pack, not at the exact ladder requested, so these tiers are normalized from wholesale target and bulk print routes. The biggest drivers are print complexity, paper stock/board weight, whether targets are die-cut or flat-sheet, and whether they are sold as bundled kits or simple paper targets. Realistic supplier routes are target-specific wholesalers (case-pack bulk targets) and commercial print/packaging vendors that can produce custom-printed paper targets at scale; import/landed-equivalent pricing is most plausible only at the upper tiers.
Paying more than the median?
If you reorder target regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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