Price guide · Automotive

Air Freshener: wholesale price

A typical US business buyer pays a median of $0.32 per unit at small order quantities, falling to $0.065 at volume, on a typical 25-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.

Median price by order quantity

Order sizeMedian /unit
500–999 units$0.32
1,000–4,999 units$0.20
5,000–9,999 units$0.14
10,000–24,999 units$0.10
25,000–99,999 units$0.085
100,000+ units$0.065

What moves the price

For air freshener, the drivers are material, finish, color, fit type, pack count, logo emboss, hose length, inner diameter — the same item can land at either end of the band depending on how those are specified.

Pricing is driven most by substrate/material (paper card vs gel vs vent clip), print coverage, scent load, packaging, and whether the order is factory-direct FOB or includes landed freight. For a mid-range custom-printed paper hanging freshener, Chinese factory/ODM routes are the most realistic at 500+ units, while US-facing wholesale distributors usually sell branded stock items in cases and are not competitive for true custom private label. Actual quotes can move materially with custom die-cut shape, multi-color print, embossed logo, hook/hardware, and packaging upgrades.

Also known as: auto fragrance, car air freshener, vehicle air freshener.

Paying more than the median?

If you reorder air freshener regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.

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