Badge Reel: wholesale price
A typical US business buyer pays a median of $1.05 per unit at small order quantities, falling to $0.66 at volume, on a typical 14-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $1.05 |
| 1,000–4,999 units | $0.95 |
| 5,000–9,999 units | $0.85 |
| 10,000–24,999 units | $0.78 |
| 25,000–99,999 units | $0.72 |
| 100,000+ units | $0.66 |
What moves the price
For badge reel, the drivers are material, finish, color, fit type, pack count, logo emboss, hose length, inner diameter — the same item can land at either end of the band depending on how those are specified.
Real quoted wholesale pricing for custom badge reels clusters around $0.70-$0.88 at 500-10,000+ units from U.S.-facing custom suppliers, with lower prices at higher volumes and simpler constructions. The biggest price drivers are reel body material (plastic vs. metal), printing method, and add-ons like clip style, swivel hook length, and logo decoration; premium custom models can run well above the mid-range bands. The most realistic sourcing routes are U.S. promotional-product wholesalers for domestic fulfillment and China/marketplace import suppliers for the lowest landed-equivalent pricing, especially once you move beyond 5,000 units.
Paying more than the median?
If you reorder badge reel regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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