Price guide · Apparel Merch

Cap: wholesale price

A typical US business buyer pays a median of $2.25 per unit at small order quantities, falling to $0.95 at volume, on a typical 21-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.

Median price by order quantity

Order sizeMedian /unit
500–999 units$2.25
1,000–4,999 units$1.85
5,000–9,999 units$1.45
10,000–24,999 units$1.25
25,000–99,999 units$1.10
100,000+ units$0.95

What moves the price

For cap, the drivers are profile, closure type, decoration method, panel count — the same item can land at either end of the band depending on how those are specified.

Pricing is driven most by cap construction and decoration: structured 6-panel cotton or cotton-twill caps with embroidery sit above basic blanks, while snapback/5-panel styles, simplified logos, and fewer stitches reduce cost. US-facing distributors and decorators tend to quote higher domestic pricing, while Chinese factories and import marketplaces show the lowest landed-equivalent unit costs at larger MOQs; realistic routes are domestic wholesale decorated-cap suppliers for small-to-mid runs and overseas OEM/ODM factories for 5,000+ units.

Also known as: baseball cap, embroidered, embroidered baseball cap, embroidered cap, embroidered hat, embroidery, embroidery baseball cap, embroidery cap.

Paying more than the median?

If you reorder cap regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.

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