Topical Anesthetic: wholesale price
A typical US business buyer pays a median of $5.99 per unit at small order quantities, falling to $2.50 at volume, on a typical 14-day lead time. These medians come from published supplier pricing. Treat them as a starting point for a sourcing conversation rather than a binding quote.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $5.99 |
| 1,000–4,999 units | $4.99 |
| 5,000–9,999 units | $4.49 |
| 10,000–24,999 units | $4.29 |
| 25,000–99,999 units | $3.49 |
| 100,000+ units | $2.50 |
What moves the price
For topical anesthetic, the drivers are resin or acid chemistry, powder-to-liquid system, viscosity, setting profile, pack size, setting time, working time, material chemistry — the same item can land at either end of the band depending on how those are specified.
Published US-facing retail/trade pricing for 20% benzocaine topical gel clusters around $2.81-$9.29 per 1 oz unit, with lower prices appearing on dental distributors and marketplace sellers and higher prices on name-brand or convenience retailers. The biggest price drivers are concentration/strength, flavoring, packaging format, and whether the product is a branded stocked item versus a custom/private-label order; bulk-office compounded formulas can reach about $1 per gram for larger quantities. Realistic supplier routes are dental distributors, white-label/contract manufacturers, and compounded-office-use pharmacies, but true custom-manufactured B2B pricing is often quote-only and not publicly posted.
Paying more than the median?
If you reorder topical anesthetic regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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